Dear Juan Carlos Photography:
When my son and his fiance wanted me to pick the photographer for their wedding, I knew what was needed. I’ve worked as a commercial photographer in advertising and illustration. I looked at many portfolios to spot skills needed to give my son, and new daughter, elegant portraits and a beautiful history of their wedding.
The photographs your team created for the wedding were everything we hoped for. Even with challenging lighting, and a remote location, the work you created is magic. There are many photographers that design beautiful images when they have the luxury of time. What impressed me was your ability make wonderful images quickly.
Illustrating the story of a wedding requires a unique set of skills. It is your record of the wedding story that has real meaning to our family. The sweet sideways glance of the bride to the groom, the peek around the corner: these are the moments in time that captured the heart of the day. We are all thankful, to both of you, that those moments will become a part of our family history.
You work is beautiful, and for us it is also wonderfully intimate. It has heart. Those small moments, captured forever, require insight and knowledge of your equipment. You were ready, and capable, when the ephemeral moments came before you. I would not have seen them all without you. As a father, I am very thankful to you for that gift.
I want you to know I appreciate your skill, profession behavior, and sensitivity. You do good work.
God Bless,
Britt Anderson
“The pictures Juan Carlos took of our wedding are absolutely beautiful. They captured moments to remember that we still enjoy looking at. For years to come, we will always look at them and smile as we remember what it was truly one of the best days of our lives”.
Geoff and Terry Wilson
“We are absolutely delighted over the pictures from our wedding! I would never have dreamed that they could have looked this amazing. Each time I look at our pictures I feel as though I am reliving the magic of the day; the laughter, the tears, a smile, a kiss—all of the emotions come alive again and again with the pictures that Juan Carlos took of our special day…”
Brian and Alisha Sawyer
Words cannot express how in awe I am of the two of you in every sense of professionalism and artistry. The GORGEOUS wedding day proofs arrived in Ohio a few days before our reception there and I cannot tell you how elated I was to get them and look through them OVER AND OVER AND OVER again!!!! The photographs are even more beautiful than I imagined. You absolutely captured the heart and soul of our wedding day. Your photos embodied the spirit of the day better than mere words ever could. You documented the things that mattered so much yet you didn’t even have to ask or even let your presence be known. The fun part about looking at the photos is not even recalling that a moment was captured, it just was….”
Jennifer and Tim Gallagher.
The photos you took at our wedding are absolutely awesome! Many people have commented on how amazingly vibrant the colors are and how classy the black & white photos look. We love the pictures and you did it all without disrupting our wedding day.
We really appreciate that fact and the great photos that we have to choose from. I know that we will gladly recommend you to anyone we know getting married in the future as our experience was better than could ever be expected.
Thank you very much for your great services!
Jacob & Andrea Fifhause
Thank you guys so much for the incredible photos. Anna and I scoured Oregon photographers before the wedding, and no portfolios came close to yours. You guys delivered as promised, and really went above and beyond.
It was more like working with guests at the wedding, than with a photography business, which made it less stressful and more fun!
Thanks again!
Eric and Anna
Magazine Feature Article published by Studio Photography and Design Magazine
Romantic Expression: Juan Carlos Torres Adds Artistic Accent to Wedding Day
Text by Elizabeth Friszell Images by Juan Carlos Torres
To capture the romance, beauty, emotions, and details of a wedding day, Salem Oregon Photographer Juan Carlos Torres, of Juan Carlos Photography, documents the day in a comprehensive way. He goes beyond photojournalism to incorporate an artistic and fashion approach that makes the romantic dreams of his couples come true.
“I try to capture the reality and emotion of the wedding day but at the same time I am aware of the fantasy and romantic view that couples have of their wedding day. They love beautiful images and want to see their wedding day portrayed in a beautiful, romantic and artistic way,” Juan Carlos says.
Juan Carlos himself is an artist. A descendant of an artistic family that includes painters, musicians and writers, He is a singer and musician, playing guitar, piano, and accordion. A self-proclaimed perfectionist, having a love and appreciation for all things artistic brings out the creativity in him.
“Wedding photography allows me to express my artistic and creative side. I go to weddings to get the best pictures that I can get and I am committed to being the best wedding photographer out there. I owe it to myself, my family, and my clients who deserve the best photographs that they can get.”
Juan Carlos provides minimal direction during the formals and portrait session and spend the rest of the time being observant recorder of the event. His laid-back personalities combined with his passion for photography make Juan Carlos Torres a unique choice for clients.
“I sell the concept that the client is hiring an artist, a qualified, successful, and confident wedding photographer. I act and dress professionally, yet I am a fun-loving person,” Juan Carlos says.
At a typical wedding, I cover the bride, the groom, I do the formals with professional studio lighting. During the rest of the wedding, I cover everything from different angles. When it comes to image processing and album design, Juan Carlos creates amazingly artistic albums.
Another advantage for clients is that Juan Carlos does’t use high-pressure sales tactics. Without trying to book the most expensive package, Juan Carlos listen to what the couple’s goals and styles are and guide them toward the appropriate package once the couple books him. “When they come to our studio and see the printed photos, the high-end albums and enlargements, they are convinced that they can’t find better quality anywhere else.”
And since Juan Carlos don’t believe in “subcontracting” wedding photography, the clients can be sure the galleries they see are a true representation of his wedding work. Many clients have already viewed the galleries on the studio’s websites, http://www.juancarlosphotography.com and http://www.willamettephoto.com, which display complete weddings. “After doing 100 weddings, it’s easy to have a “greatest hits” gallery. Showing complete weddings shows that you’re honest, gives people an idea of what you can do, and shows how consistent your work is. It works really well for me. Couples get an idea of what the outcome will be.”
Juan Carlos says his websites are his greatest marketing tool. Being well-positioned on web search engines helps attract clients; he estimate approximately 90 percent of their clients discover him through his sites. “My websites allow me to display my work, answer frequently asked questions, describe my philosophy, and maintain contact with my clients.”
Torres offers options to clients during the album-proofing process. Given a combination of printed proofs, a Web gallery, and a CD gallery, the client then has the option of mailing the proofs that they want or making a selection from the Web or from the CD gallery and sending their picks to the studio by regular mail or email. Once the selection is made, he creates an album design and offers them a preview on the Web or in the studio. “They have the option of changing two of the layouts at no charge. I also create additional page layouts that the client has the option to buy.”
Juan Carlos carry at least three cameras during the wedding, ready to capture the action. “I selected Canon as my main equipment provider because of the quality of the optics, focusing speed, and reliability. Our clients want sharp, high-quality photographs. When I am taking a photo, I don’t want to be distracted by the thought that my lens is not sharp or that my camera is not going to focus. I want to concentrate on composition, creativity and capturing the essence of the wedding day,” Juan Carlos says.
He prefers available light to capture the true mood and tries not to use flash unless absolutely necessary. A digital shooter, Juan Carlos made the switch from film because of his formal training in digital image processing. “I hold a master’s degree in Remote Sensing and Geographic Information Systems. My experience with digital goes back to 1994 when I participated on several NASA-funded projects using high-resolution satellite imagery to carry out environmental impact assessment.”
Juan Carlos arrived in the United States from Honduras on June 2, 1989. He bought a camera on June 3 and started shooting campus-related activities to support himself. Students began asking him to shoot weddings and he became hooked. He certainly have a romantic heart and an artistic soul.
“What drives me is to be remembered not as one more photographer, but as somebody who gave his best. Wedding photography is a journey that requires constant innovation and the improvement of technical and artistic skills. The day we stop innovating, we start dying artistically.”Wow! v
http://www.juancarlosphotography.com/
Juan Carlos Torres Gear Box
Canon EOS 1D Mark IV
Canon EOS 1Ds Mark III
With Canon 16-35L f/2.8, 20-35L f/2.8, 24-70L f/2.8,70-200L f/2.8, 135L f/2.0, 85L f/1.2 Lenses, 85L f/1.2 Lenses
Lighting
Canon 580EX Flashes
QFlash 5DR
Profoto 7B
Canon Battery Pack
Sekonic L358
MeterDigital
Darkroom
Apple 17-inch Powerbook
P4 3.2 SATA Raid PC
Adobe Photoshop CS 5
PhotoMechanic
Jorgensen Album Designer
Labs
Millers
WHCC
Mpix
Albums
Jorgensen Australia
Digicraft
Leather Craftsmen
Renaissance Soho
Juan Carlos Photos I am also a wedding photographer great images very inspiring. Read the article in studio photography & design and thought I would check out your site.
Anna Pelletier Doble
Juan Carlos,
I just came across your Web site as part of a story on new ways to conduct business. I’ve been married 10 years and only wish that we would have had someone like you to capture our special day. And what a gorgeous Web design. The use of Flash is extraordinary in both its functionality and elegance. Congratulations to your designer.
Dear Juan Carlos, Congratulations to you on such a fantastic honor of being featured in such a revered publication!!! How fanstastic! I am so very honored that Tim and I (and Sasha dog too:) ) were included!!It was wonderful speaking with you too and am so glad that everythingis going so well for you! Again, I am more than thrilled to share my wonderful experiences with prospective clients!
Kinds Regards,
Jennifer Gallagher
Wow!! Como esta Sr. Juan Carlos. Mi nombre es Adrian y le escribo porque acabo de ver el articulo que se publico sobre usted en la revista Photography & Design. Y que le puedo decir, me impresiono bastante su historia y de alguna forma me identifico con usted, yo hace apenas unos meses que vivo en estados unidos y por razones del destino acabe asociandome con una persona y entre los dos pusimos un pequeno essudio de fotografia en los Angeles, y aunque siempre me ha gustado este ambiente jamas habia practicado ni he tenido ningun tipo de estudio sobre fotos, el caso es que me arriesgue y bueno… aqui estamos aun. El objetivo de este mensaje es decirle que me gustaria tomarlo como modelo a seguir, usted no me puede considerar competencia pues soy muy pequeno pero le aseguro que tengo suenos muy grandes…
Le deseo sinceramente mucha prosperidad y bueno agradeceria mucho que me contactara y me haga saber que opina de este mensaje. Siendo usted latino supongo que puedo hablar con usted en espanol, cierto?
Adrian Luna
Juan Carlos Photography…....Absolutely fabulous site and your work is just awesome! Saw you in the new Studio Photography & Design. Inspirational! Thanks for your efforts. Buddy Lee
Juan Carlos I saw your great work in Studio Photo & Design … awesome work! The girl on the bike … how did you get the soft focus effect … computer or lens. Your sample on the net … how did you get the nice soft focus … great work! I am in Texas and uoi have a great style!!!! Thanks for your help!
Juan Carlos Congradulations on your beautiful site. I am a Master Photographer, who just read your article in the Studio Photography & Design magazine. I am using the Canon D20 and EOS 1Ds. How do you compare the 1Ds tothe 1DMark II?I am thinking of purchasing the MarkII. Not because I need another camera, but because I think the 1D’s is cumbersome to use. I would appreciate your opinion of the two camers.
Thank you
Priscilla Good
When my son and his fiance wanted me to pick the photographer for their wedding, I knew what was needed. I’ve worked as a commercial photographer in advertising and illustration. I looked at many portfolios to spot skills needed to give my son, and new daughter, elegant portraits and a beautiful history of their wedding.
The photographs your team created for the wedding were everything we hoped for. Even with challenging lighting, and a remote location, the work you created is magic. There are many photographers that design beautiful images when they have the luxury of time. What impressed me was your ability make wonderful images quickly.
Illustrating the story of a wedding requires a unique set of skills. It is your record of the wedding story that has real meaning to our family. The sweet sideways glance of the bride to the groom, the peek around the corner: these are the moments in time that captured the heart of the day. We are all thankful, to both of you, that those moments will become a part of our family history.
You work is beautiful, and for us it is also wonderfully intimate. It has heart. Those small moments, captured forever, require insight and knowledge of your equipment. You were ready, and capable, when the ephemeral moments came before you. I would not have seen them all without you. As a father, I am very thankful to you for that gift.
I want you to know I appreciate your skill, profession behavior, and sensitivity. You do good work.
God Bless,
Britt Anderson
“The pictures Juan Carlos took of our wedding are absolutely beautiful. They captured moments to remember that we still enjoy looking at. For years to come, we will always look at them and smile as we remember what it was truly one of the best days of our lives”.
Geoff and Terry Wilson
“We are absolutely delighted over the pictures from our wedding! I would never have dreamed that they could have looked this amazing. Each time I look at our pictures I feel as though I am reliving the magic of the day; the laughter, the tears, a smile, a kiss—all of the emotions come alive again and again with the pictures that Juan Carlos took of our special day…”
Brian and Alisha Sawyer
Words cannot express how in awe I am of the two of you in every sense of professionalism and artistry. The GORGEOUS wedding day proofs arrived in Ohio a few days before our reception there and I cannot tell you how elated I was to get them and look through them OVER AND OVER AND OVER again!!!! The photographs are even more beautiful than I imagined. You absolutely captured the heart and soul of our wedding day. Your photos embodied the spirit of the day better than mere words ever could. You documented the things that mattered so much yet you didn’t even have to ask or even let your presence be known. The fun part about looking at the photos is not even recalling that a moment was captured, it just was….”
Jennifer and Tim Gallagher.
The photos you took at our wedding are absolutely awesome! Many people have commented on how amazingly vibrant the colors are and how classy the black & white photos look. We love the pictures and you did it all without disrupting our wedding day.
We really appreciate that fact and the great photos that we have to choose from. I know that we will gladly recommend you to anyone we know getting married in the future as our experience was better than could ever be expected.
Thank you very much for your great services!
Jacob & Andrea Fifhause
Thank you guys so much for the incredible photos. Anna and I scoured Oregon photographers before the wedding, and no portfolios came close to yours. You guys delivered as promised, and really went above and beyond.
It was more like working with guests at the wedding, than with a photography business, which made it less stressful and more fun!
Thanks again!
Eric and Anna
Magazine Feature Article published by Studio Photography and Design Magazine
Romantic Expression: Juan Carlos Torres Adds Artistic Accent to Wedding Day
Text by Elizabeth Friszell Images by Juan Carlos Torres
To capture the romance, beauty, emotions, and details of a wedding day, Salem Oregon Photographer Juan Carlos Torres, of Juan Carlos Photography, documents the day in a comprehensive way. He goes beyond photojournalism to incorporate an artistic and fashion approach that makes the romantic dreams of his couples come true.
“I try to capture the reality and emotion of the wedding day but at the same time I am aware of the fantasy and romantic view that couples have of their wedding day. They love beautiful images and want to see their wedding day portrayed in a beautiful, romantic and artistic way,” Juan Carlos says.
Juan Carlos himself is an artist. A descendant of an artistic family that includes painters, musicians and writers, He is a singer and musician, playing guitar, piano, and accordion. A self-proclaimed perfectionist, having a love and appreciation for all things artistic brings out the creativity in him.
“Wedding photography allows me to express my artistic and creative side. I go to weddings to get the best pictures that I can get and I am committed to being the best wedding photographer out there. I owe it to myself, my family, and my clients who deserve the best photographs that they can get.”
Juan Carlos provides minimal direction during the formals and portrait session and spend the rest of the time being observant recorder of the event. His laid-back personalities combined with his passion for photography make Juan Carlos Torres a unique choice for clients.
“I sell the concept that the client is hiring an artist, a qualified, successful, and confident wedding photographer. I act and dress professionally, yet I am a fun-loving person,” Juan Carlos says.
At a typical wedding, I cover the bride, the groom, I do the formals with professional studio lighting. During the rest of the wedding, I cover everything from different angles. When it comes to image processing and album design, Juan Carlos creates amazingly artistic albums.
Another advantage for clients is that Juan Carlos does’t use high-pressure sales tactics. Without trying to book the most expensive package, Juan Carlos listen to what the couple’s goals and styles are and guide them toward the appropriate package once the couple books him. “When they come to our studio and see the printed photos, the high-end albums and enlargements, they are convinced that they can’t find better quality anywhere else.”
And since Juan Carlos don’t believe in “subcontracting” wedding photography, the clients can be sure the galleries they see are a true representation of his wedding work. Many clients have already viewed the galleries on the studio’s websites, http://www.juancarlosphotography.com and http://www.willamettephoto.com, which display complete weddings. “After doing 100 weddings, it’s easy to have a “greatest hits” gallery. Showing complete weddings shows that you’re honest, gives people an idea of what you can do, and shows how consistent your work is. It works really well for me. Couples get an idea of what the outcome will be.”
Juan Carlos says his websites are his greatest marketing tool. Being well-positioned on web search engines helps attract clients; he estimate approximately 90 percent of their clients discover him through his sites. “My websites allow me to display my work, answer frequently asked questions, describe my philosophy, and maintain contact with my clients.”
Torres offers options to clients during the album-proofing process. Given a combination of printed proofs, a Web gallery, and a CD gallery, the client then has the option of mailing the proofs that they want or making a selection from the Web or from the CD gallery and sending their picks to the studio by regular mail or email. Once the selection is made, he creates an album design and offers them a preview on the Web or in the studio. “They have the option of changing two of the layouts at no charge. I also create additional page layouts that the client has the option to buy.”
Juan Carlos carry at least three cameras during the wedding, ready to capture the action. “I selected Canon as my main equipment provider because of the quality of the optics, focusing speed, and reliability. Our clients want sharp, high-quality photographs. When I am taking a photo, I don’t want to be distracted by the thought that my lens is not sharp or that my camera is not going to focus. I want to concentrate on composition, creativity and capturing the essence of the wedding day,” Juan Carlos says.
He prefers available light to capture the true mood and tries not to use flash unless absolutely necessary. A digital shooter, Juan Carlos made the switch from film because of his formal training in digital image processing. “I hold a master’s degree in Remote Sensing and Geographic Information Systems. My experience with digital goes back to 1994 when I participated on several NASA-funded projects using high-resolution satellite imagery to carry out environmental impact assessment.”
Juan Carlos arrived in the United States from Honduras on June 2, 1989. He bought a camera on June 3 and started shooting campus-related activities to support himself. Students began asking him to shoot weddings and he became hooked. He certainly have a romantic heart and an artistic soul.
“What drives me is to be remembered not as one more photographer, but as somebody who gave his best. Wedding photography is a journey that requires constant innovation and the improvement of technical and artistic skills. The day we stop innovating, we start dying artistically.”Wow! v
http://www.juancarlosphotography.com/
Juan Carlos Torres Gear Box
Canon EOS 1D Mark IV
Canon EOS 1Ds Mark III
With Canon 16-35L f/2.8, 20-35L f/2.8, 24-70L f/2.8,70-200L f/2.8, 135L f/2.0, 85L f/1.2 Lenses, 85L f/1.2 Lenses
Lighting
Canon 580EX Flashes
QFlash 5DR
Profoto 7B
Canon Battery Pack
Sekonic L358
MeterDigital
Darkroom
Apple 17-inch Powerbook
P4 3.2 SATA Raid PC
Adobe Photoshop CS 5
PhotoMechanic
Jorgensen Album Designer
Labs
Millers
WHCC
Mpix
Albums
Jorgensen Australia
Digicraft
Leather Craftsmen
Renaissance Soho
Juan Carlos Photos I am also a wedding photographer great images very inspiring. Read the article in studio photography & design and thought I would check out your site.
Anna Pelletier Doble
Juan Carlos,
I just came across your Web site as part of a story on new ways to conduct business. I’ve been married 10 years and only wish that we would have had someone like you to capture our special day. And what a gorgeous Web design. The use of Flash is extraordinary in both its functionality and elegance. Congratulations to your designer.
Dear Juan Carlos, Congratulations to you on such a fantastic honor of being featured in such a revered publication!!! How fanstastic! I am so very honored that Tim and I (and Sasha dog too:) ) were included!!It was wonderful speaking with you too and am so glad that everythingis going so well for you! Again, I am more than thrilled to share my wonderful experiences with prospective clients!
Kinds Regards,
Jennifer Gallagher
Wow!! Como esta Sr. Juan Carlos. Mi nombre es Adrian y le escribo porque acabo de ver el articulo que se publico sobre usted en la revista Photography & Design. Y que le puedo decir, me impresiono bastante su historia y de alguna forma me identifico con usted, yo hace apenas unos meses que vivo en estados unidos y por razones del destino acabe asociandome con una persona y entre los dos pusimos un pequeno essudio de fotografia en los Angeles, y aunque siempre me ha gustado este ambiente jamas habia practicado ni he tenido ningun tipo de estudio sobre fotos, el caso es que me arriesgue y bueno… aqui estamos aun. El objetivo de este mensaje es decirle que me gustaria tomarlo como modelo a seguir, usted no me puede considerar competencia pues soy muy pequeno pero le aseguro que tengo suenos muy grandes…
Le deseo sinceramente mucha prosperidad y bueno agradeceria mucho que me contactara y me haga saber que opina de este mensaje. Siendo usted latino supongo que puedo hablar con usted en espanol, cierto?
Adrian Luna
Juan Carlos Photography…....Absolutely fabulous site and your work is just awesome! Saw you in the new Studio Photography & Design. Inspirational! Thanks for your efforts. Buddy Lee
Juan Carlos I saw your great work in Studio Photo & Design … awesome work! The girl on the bike … how did you get the soft focus effect … computer or lens. Your sample on the net … how did you get the nice soft focus … great work! I am in Texas and uoi have a great style!!!! Thanks for your help!
Juan Carlos Congradulations on your beautiful site. I am a Master Photographer, who just read your article in the Studio Photography & Design magazine. I am using the Canon D20 and EOS 1Ds. How do you compare the 1Ds tothe 1DMark II?I am thinking of purchasing the MarkII. Not because I need another camera, but because I think the 1D’s is cumbersome to use. I would appreciate your opinion of the two camers.
Thank you
Priscilla Good